The Virginia Vineyards Association, incorporated in March 1983, originated in 1979/80 as a joint effort for information exchange and cooperation among viticulturists, wineries, and VPI & SU.

• Viticultural interests of the state
• Growth of commercial grape-growing as a major component of the Virginia agricultural sector
• Cultivation of all species of grapes
• Public recognition of the products made from Virginia's grapes
• Establishment and maintenance of mutually beneficial relationships with local, state, and federal government agencies
• Free interchange of information and ideas with professional and amateur enthusiasts.